Festive calendar

Diwali is the biggest gifting and festive-wear season, with Dhanteras on 6 Nov and Diwali on 8 Nov. Use warm diyas, marigolds and golden light, and focus on gifts, new collections and order cut-offs.

Bhai Dooj (11 Nov) celebrates siblings. Gift boxes and gift outfits work well; Govardhan Puja on 10 Nov is mainly a food-offering day.

Chhath Puja is a four-day festival of Surya worship, with the main evening offering on 15 Nov. It is observed most in Bihar, Jharkhand and eastern Uttar Pradesh and by families who have moved elsewhere. Greet first, sell second.

Wedding dates begin after Dev Uthani Ekadashi (20 Nov) and Tulsi Vivah (21 Nov). Guest wear, lehengas, mithai boxes for invitations and advance bookings fit this season.

Dev Diwali falls on Kartik Purnima, 24 Nov. Rows of diyas along river steps are its image; keep posts serene and devotional.